BUMI (Backup My Info!) is a premium managed service provider specializing in online data backup and recovery. Unlike service providers that offer a “set it and forget it” approach to online backups, all of BUMI’s people, processes and technology are dedicated to proactively protecting clients’ important corporate data.
Emblaze Design has been working with BUMI since 2002. We were originally hired to create a corporate identity and basic website in order to help BUMI complement their recent startup. As their business flourished, we were commissioned to create brochures, white papers, case studies, business cards, letterhead, as well as to maintain and keep their website up to the latest web standards. The project charter was to differentiate them from their competition by portraying them as simple and user friendly, both qualities possessed by their online data backup software.
Emblaze Design created an award-winning corporate identity as well as an online presence that is uncluttered and simple with eye catching colors and good use of white space. The design solution encompasses emotion, style and structure. Most importantly, the solution accomplishes its goal of establishing the company’s highly differentiated value proposition in a competitive marketplace for a product that is effective, affordable and easy to use.